Bay Area zine SnackCake!'s brand new issue features a Companion Guide to Noise Pop '97, with witty flashbacks of past festivals and features on Noise Pop bands.
Addicted to Noise is an on-line magazine providing web coverage of this year's festival in their Music News of the World section.
Barbell Web Design is hosting this year's NoisePop web site.
BAM is a new NoisePop sponsor, covering the festival and helping print up thousands of free stickers.
Peter Ellenby, "The Official NoisePop Photographer," has quite a stamina for rock music and, obviously, loves cigars.
9up will be featuring Noise Pop's first live Internet show with Snowmen, Baby Carrot, and The Foster Brooks. Showtime is 5pm on Saturday, March 1st.
Once again, Live 105 is supporting the local music scene.
Mediacast will be involved with 9up to broadcast select NoisePop shows on the Internet.
City Search 7 will be covering the festival all week.